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During the BMO Capital Markets' conference last week in New York, Take Two CEO Strauss Zelnick discussed their plans for the future of Grand Theft Auto.
"The Holy Grail is taking a business, already a very large and successful business that's focused on packaged goods... and turning that into a subscription business or a semi subscription business where we have an ongoing relationship with consumers, giving them products that they want," he said. "Who's better positioned to do that than the company that has the top franchises?"
GTA certainly is a "top franchise" and its upcoming GTA IV downloadable content seems like an ideal candidate for testing a "semi subscription business" model. Does that mean that GTA 5 will be subscription based? Your guess is as good as ours.
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